Glossary of Internet Advertising Terms

The following is a list on commonly used internet advertising terms.

A – B

Ad Click - When user or visitor clicks on ad

Ad Impressions - With the objective of knowing that there was an opportunity to see an ad, Audit Bureau of Verification Services defines an ad impression as an advertisement that was delivered to a qualified visitor. We define it as the delivery of an online advertisement (linked banner or button), to a page of information requested by a Salt Lake Tribune or Deseret Morning News online edition visitor.

Audit Bureau of Verification Services (ABVS) - The interactive auditing unit of the Audit Bureau of Circulations (ABC).

Banner Advertisement – A graphical image, usually in the shape of a rectangle, used as an advertisement on a Web site.

Button Advertisement – A graphical image, usually in the shape of a square, used as an advertisement on a Web site.

C – E

Click-through - The result of “clicking on” an advertisement that links to the advertiser’s Web site or another page within the Web site.
Cost-per-click - A media term used to describe the cost per single click-through of an ad to a client’s Web site.
Cost-per-thousand (CPM) - A media term used to describe the cost-per-thousand ad impressions. CPM is a standard pricing model on the Web.

E-mail list (top 10 stories) - The Deseret Morning News has developed an e-mail service that delivers the top 10 stories each day to readers who have registered for the service. Advertisers have the opportunity to include an advertisement within the stories listed. There are currently more than 51,000 e-mails sent out monthly. See your sales representative for more information about this uniquely powerful marketing.

F – R

GIF - Graphical Interchange Format – A common and compressed file format, developed by CompuServe, used to create Web ads or other images.

Page Impressions - The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server. .

Run-of-Group (ROG) - Refers to a rotation of your ad throughout a specified group of pages (Group A, B, or C) within the online editions of The Salt Lake Tribune and Deseret Morning News. Advertisers are given more control by selecting the group desired (from the pre-designated groups available) and then selecting the number of total monthly impressions to be delivered. The system then delivers a random rotation throughout only the group of pages selected within both papers’ online products.

Run-of-Site (ROS) - Refers to a rotation of your ad throughout the online editions of The Salt Lake Tribune and Deseret Morning News. Advertisers select the number of total monthly impressions to be delivered. The system then delivers a random rotation throughout all advertising areas of both papers’ online products. Under ROS, advertisers do not specify where ads will appear.

U – Z

URL (Uniform Resource Locator) - The standard way to give the address of any resource on the Internet that is part of the World Wide Web (WWW). A URL looks like this: http://www.onvoir.com. The most common way to use a URL is to enter into a WWW browser program, such as Internet Explorer or Netscape..

S – T

Sponsorships - Sponsorships are available on all section fronts (i.e. Main, Sports, Classified, etc.) Sponsorships are sold on a first-come, first served basis. Advertisers receive the entire inventory of impressions, with a guaranteed minimum number depending on the section.

 

Targeted by Keyword - This targeting method allows advertiser the ability to deliver a message only when a keyword is present in the stories on the page. Advertiser select the keywords (maximum of three). The system then searches for those keywords and delivers the advertising banner or button to the specific page. This is the ultimate in targeting, and a powerful tool in directing your message to your profiled audience. This is currently available only on the Deseret Morning News online site.

 

Targeted by Section - Advertisers select the section (i.e. Sports, Classified Automotive, Businessetc) that meets the desired audience profile. The system then delivers the advertising to only the pages that match the section requested. This way, advertisers have complete control over where their advertising message is delivered so that their products or services reach those who would most likely be interest.

Onvoir is India’s leading online/digital advertising and marketing company. Our programmatic ad serving solution ensures maximum reach and optimum return for digital ad campaigns covering banner, text, video and mobile ads.