Features

Behavioral Targeting: This is done on the basis of an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made.

 

Re-targeting: This is done by targeting the visitors by serving them reminder ads on the display network.

 

Dynamic creative optimization: Algorithm assess factors such as geographic location, language, time of the day or performance of previous ads and displays ads accordingly.

 

Search-based Targeting: Ads displayed that are related to the search terms.

 

Social-based Targeting: Ads shown on the basis of information found in an individual’s social graph,such as information found within the profiles of people in the their network.

 

Bid ranking: Assign a priority to campaigns to force them to show more or less often – regardless of ad selection. This can be used to do things like assign lower priority status to run of network adverts; making them appear only after more valuable adverts have had the opportunity to show.

 

HTML5 Serving: Empowers the creation of any ad including animation, video, games or quizzes,with out any need of plug-ins such as Flash or Silver light; thereby enhancing performance on the mobile platforms.

 

In-depth reporting: Customizable dashboard, real-time reports, automated email alerts, advanced reporting, hourly granularity, comparative reports, click level reporting.

Benefits

Cutting Edge Solution- Fourth generation technology with comprehensive features and flexibility.

 

Transparency – Online dashboard and real-time reports.

 

Flexibility – Manage campaigns, adgroups, copy sets, update copy and images.

 

Manage Budgets – Set bid prices and manage budget limits, make payments online.

 

Pricing option – CPC, CPM, CPA, Hybrid.

 

Peace of Mind – Complete brand protection with added security.

 

Support – Best in class , personalized customer support.

Targeting options

• Content Channels
• GEO-Targeting to Country, State, DMA &ZIP
• Source Exclusion.
• Frequency & Click Capping
• Pricing option– CPC, CPM, CPA, Hybrid.
• Browser type, Line Speed & OS
• Day Parting
• Age, Gender
• “Above the Fold” or “Below the Fold”
• Re-Targeting
• Mobile Handset, Carrier & OS
• Domain & Language